When hiring a Junior Web Optimization Specialist, there are several important qualities and skills to consider. Look for candidates with a strong foundation in web development and digital marketing. They should have a good understanding of web analytics tools and techniques, such as Google Analytics, to track and analyze website performance. Familiarity with SEO (Search Engine Optimization) principles is desirable, as they will be responsible for optimizing website content to improve search engine rankings. Candidates should possess knowledge of UX (User Experience) principles and the ability to identify and implement website improvements to enhance user engagement. Basic coding skills, such as HTML and CSS, are valuable as they may need to make simple website modifications. Strong analytical skills, attention to detail, and the ability to work with data are important for measuring the impact of optimization efforts. Additionally, candidates with a passion for staying updated with industry trends and best practices are valuable assets.

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