How to source and shortlist {role_name}

Where can you find qualified {role_name}?

  • Professional networks
    • Leverage your professional network and reach out to former colleagues, industry peers, and tech community members to ask for referrals.
  • Educational institutions
    • Collaborate with universities and coding bootcamps to find fresh talent.
    • Especially for junior front end engineers (freshers) you can contact universities and join their placement programs. 
  • Your company career page : Use company career pages. Make sure your company’s career page is up-to-date and highlights the specific technical skills required for the role.
  • Geography-Specific Job Boards:
    • In the US: LinkedIn, Dice, Techcareers, and Careerbuilder.
    • In India: LinkedIn, Naukri, Monster India, and Hasjob.
    • In UAE and KSA: LinkedIn, Bayt, Gulftalent, and Laimoon.
    • For Remote Positions: LinkedIn, We work remotely, remote.co, and Flexjobs.
  • Referrals can be an excellent source of high-quality candidates. Here’s how to leverage them effectively:
  • Employee referral programs: Encourage your current employees to refer qualified candidates by offering incentives.

What are the best practices for headhunting {role_name}?

Headhunting involves actively seeking out candidates rather than waiting for them to apply. Here are some best practices:

  • Personalized outreach: Make sure your messages highlight why the candidate would be a great fit for the role and your company.
  • Highlight unique selling points highlight what makes the role and your company attractive (e.g., technology stack, company culture, growth opportunities).
  • Follow up: If a candidate doesn’t respond initially, follow up with a friendly reminder.
  • Leverage LinkedIn: Use linkedIn’s search features to find and connect with potential candidates.

How to shortlist candidates?

Once you have started to get applications from applicants, a thorough screening process and shortlisting of prospects will help you make the most of your time spent with the most qualified ones. 

Automated shortlisting tools :

Automated screening quickly filters out unqualified candidates, saving time for manual review. This allows the manual process to focus on the most promising candidates, ensuring the best ones are considered for further evaluation.

Screening questions to auto-shortlist based on predefined criteria

like qualifications, location, experience, and skills. Either use job board or use an ATS such as whitecarrot. Here are some questions for {role_name}

  • How many years of experience do you have with growth marketing strategies?
    • Note - Auto reject if less than 2 years
  • How many years of experience do you have in performance marketing?
    • Note - Auto reject if less than 2 years
  • Are you located within [specified location] or willing to work remotely?
    • Note - Auto reject if not within the specified location and unwilling to work remotely.

Skill based question to auto shortlist candidate

Analyze the skill test data to automatically shortlist top-performing applicants. (recommended screening test time - 15 minutes). Here are some skill test questions for {role_name}

Growth Marketing

Test knowledge of growth marketing. Some sample questions:

  • What is the primary objective of growth marketing?
    • Increase brand awareness
    • Enhance customer retention
    • Drive customer acquisition
    • Improve product quality
  • What metric is most commonly used to measure the success of growth marketing campaigns?
    • Customer Lifetime Value (CLV)
    • Click-Through Rate (CTR)
    • Net Promoter Score (NPS)
    • Cost Per Acquisition (CPA)
  • Which of the following tools is commonly used for A/B testing?
    • Google Analytics
    • HubSpot
    • Optimizely
    • Hootsuite

Data Analysis

Evaluate in-depth understanding of data analysis.Some sample questions:

  • What does a high bounce rate indicate about a website’s performance?
    • Effective user engagement
    • Poor content quality
    • High user retention
    • Low conversion rate
  • Which tool is often used for tracking website traffic and user behavior?
    • Google Analytics
    • Mailchimp
    • SEMrush
    • Trello

Performance Marketing

Assess knowledge of performance marketing. Some sample questions:

  • What is the key benefit of using pay-per-click (PPC) advertising?
    • Brand awareness
    • Direct traffic to the website
    • Increase organic search rankings
    • Improve customer loyalty
  • Which metric is essential for assessing the effectiveness of a PPC campaign?
    • Return on Ad Spend (ROAS)
    • Customer Acquisition Cost (CAC)
    • Click-Through Rate (CTR)
    • Cost Per Click (CPC)

Note - Auto reject candidates if scores less than 70% in this section

One way video interview

Recruitment Bullet

Use tools like hirevue, whitecarrot.io to ask candidates pre-recorded questions about their experience and skills.

Recruitment Bullet

Use sample question given in scorecard.

Collect other information 

Recruitment Bullet

Collect data from shortlisted candidates, such as salary expectations and visa status.

Manual candidate profile shortlisting:

Recruitment Bullet

Thoroughly review the CVs of the top scoring candidates from the automated process

Recruitment Bullet

Look for evidence of the required skills, experience, and achievements

Recruitment Bullet

Review the candidate’s portfolio or GitHub repositories to see examples of their work.

Schedule recruiter calls with the candidate

Recruitment Bullet

Use a tool like calendly or whitecarrot to allow candidates to self-schedule calls based on your availability

Recruitment Bullet

Confirm the call details (date, time, dial-in info) with the candidate via email

What questions to ask in the recruiter phone screen?

Recruitment Bullet

 Use scorecard for rating candidates for recruiter

Recruitment Bullet

Sample scorecard : 

Criteria Sample Question Rating (1-5)
Experience How many years of experience do you have with growth marketing strategies? [1-5]
Skills What metric is most commonly used to measure the success of growth marketing campaigns? [1-5]
Soft Skills Describe a situation where you had to adapt to a significant change in a project. [1-5]
Leadership How do you motivate a team to achieve growth targets? [1-5]
Cultural Fit How does your personal career vision align with our company’s growth strategy? [1-5]
Recruitment Bullet

Check for consistency in responses from the candidates.

Recruitment Bullet

Record such scorecards in an ATS like whitecarrot or use google doc