Where can you find qualified {role_name}?

What are the best practices for headhunting {role_name}?

How to shortlist candidates?

Once you have started to get applications from applicants, a thorough screening process and shortlisting of prospects will help you make the most of your time spent with the most qualified ones. 

Automated shortlisting tools :

Automated screening quickly filters out unqualified candidates, saving time for manual review. This allows the manual process to focus on the most promising candidates, ensuring the best ones are considered for further evaluation.

Screening questions to auto-shortlist based on predefined criteria

like qualifications, location, experience, and skills. Either use job board or use an ATS such as whitecarrot. Here are some questions for {role_name}

• How many years of experience do you have with social media management?
  • Auto-reject if less than 3 years.
• How many years of experience do you have in content creation?
  • Auto-reject if less than 1 year.
• Are you located within [specified location] or willing to relocate?
  • Auto-reject if the answer is "No."

Skill based question to auto shortlist candidate

Analyze the skill test data to automatically shortlist top-performing applicants. (recommended screening test time - 15 minutes). Here are some skill test questions for {role_name}

Market Research

Assessing the candidate's ability to conduct and analyze market research.

• "What is the primary purpose of market research?"
  • Options:
    • A) To collect data on competitors
    • B) To understand consumer needs and preferences
    • C) To identify new market trends
    • D) All of the above
• "Which of the following is a primary research method?"
  • Options:
    • A) Online surveys
    • B) Literature review
    • C) Market analysis reports
    • D) All of the above
• "What is a SWOT analysis used for?"
  • Options:
    • A) Analyzing website traffic
    • B) Assessing company strengths and weaknesses
    • C) Creating marketing content
    • D) None of the above

Data Analysis

Evaluating the candidate’s ability to analyze and interpret marketing data.

• "Which tool is commonly used for website analytics?"
  • Options:
    • A) Google Analytics
    • B) Microsoft Excel
    • C) Tableau
    • D) All of the above
• "What does the term 'conversion rate' refer to?"
  • Options:
    • A) Number of visitors
    • B) Number of purchases
    • C) Percentage of visitors who take a desired action
    • D) Total sales revenue
• "What is a key metric for measuring email marketing success?"
  • Options:
    • A) Open rate
    • B) Bounce rate
    • C) Click-through rate
    • D) All of the above

Social Media Management

Testing the candidate’s knowledge and experience with managing social media platforms.

• "Which platform is best for B2B marketing?"
  • Options:
    • A) Facebook
    • B) LinkedIn
    • C) Instagram
    • D) Pinterest
• "What does 'engagement rate' measure on social media?"
  • Options:
    • A) Number of followers
    • B) Number of posts
    • C) Interaction with content
    • D) Number of ads run
• "Which of the following is a best practice for creating social media content?"
  • Options:
    • A) Posting once a month
    • B) Using high-quality images and videos
    • C) Avoiding hashtags
    • D) Ignoring comments

Note - Auto reject candidates if scores less than 70% in this section

One way video interview

Use tools like hirevue, whitecarrot.io to ask candidates pre-recorded questions about their experience and skills.

Use sample question given in scorecard.

Collect other information 

Collect data from shortlisted candidates, such as salary expectations and visa status.

Manual candidate profile shortlisting:

Thoroughly review the CVs of the top scoring candidates from the automated process

Look for evidence of the required skills, experience, and achievements

Review the candidate’s portfolio or GitHub repositories to see examples of their work.