How to source and shortlist {role_name}

Hiring guide

About {role_name}

Job description

Source and shortlist candidates

Structured interview

Progression and salary

Where can you find qualified {role_name}?

  • Professional Networks:
    • Marketing-specific forums and groups (e.g., MarketingProfs, American Marketing Association)
    • Industry events and conferences
  • Educational Institutions:
    • Alumni Networks: Leverage alumni networks from top universities with strong marketing programs.
    • Business Schools: Partner with business schools to find graduates with marketing expertise.
  • Company Career Pages:
    • Your company’s career page
    • Competitor and partner company career pages

FlexJobs (flexjobs.com)

What are the best practices for headhunting {role_name}?

  • Build a Strong Employer Brand: Highlight your company’s culture, values, and benefits to attract top talent.
  • Utilize Your Network: Leverage existing professional connections and industry contacts to identify potential candidates.
  • Personalized Outreach: Craft personalized messages that highlight why the candidate would be a great fit for your company.
  • Leverage Social Media: Use platforms like LinkedIn and Twitter to reach out to potential candidates and post about the open position.
  • Attend Industry Events: Engage with professionals at marketing conferences, webinars, and networking events.

How to shortlist candidates?

Once you have started to get applications from applicants, a thorough screening process and shortlisting of prospects will help you make the most of your time spent with the most qualified ones. 

Automated shortlisting tools :

Automated screening quickly filters out unqualified candidates, saving time for manual review. This allows the manual process to focus on the most promising candidates, ensuring the best ones are considered for further evaluation.

Screening questions to auto-shortlist based on predefined criteria

like qualifications, location, experience, and skills. Either use job board or use an ATS such as whitecarrot. Here are some questions for {role_name}

  • How many years of experience do you have with digital marketing?
    • Auto-reject if less than 5 years.
  • How many years of experience do you have in a leadership role?
    • Auto-reject if less than 3 years.
  • Are you located within [specified location] or willing to work remotely?
    • Auto-reject if not located within the specified location or unwilling to work remotely.

Skill based question to auto shortlist candidate

Analyze the skill test data to automatically shortlist top-performing applicants. (recommended screening test time - 15 minutes). Here are some skill test questions for {role_name}

Digital Marketing

Knowledge of digital marketing strategies and tools.

  • What are the key components of a successful digital marketing strategy?
  • Options: 
    • SEO, 
    • Content Marketing, 
    • Social Media, 
    • Email Marketing, 
    • All of the above
  • How do you measure the success of a digital marketing campaign?
  • Options: 
    • Conversion Rates, 
    • Click-Through Rates, 
    • Return on Investment, 
    • All of the above
  • Which tool would you use for keyword research?
  • Options: 
    • Google Keyword Planner, 
    • Moz, 
    • SEMrush, 
    • All of the above

Project Management

Ability to manage marketing projects from inception to completion.

  • What is the first step in initiating a marketing project?
  • Options: 
    • Define Objectives, 
    • Assign Roles, 
    • Create a Timeline, 
    • Conduct Market Research
  • How do you handle a project that is falling behind schedule?
  • Options: 
    • Reallocate Resources, 
    • Extend Deadlines, 
    • Prioritize Tasks, 
    • All of the above
  • What tools do you use for project management?
  • Options:
    • Asana, 
    • Trello, 
    • Microsoft Project, 
    • All of the above

Data Analysis

Proficiency in analyzing marketing data to inform decisions.

  • Which metric would you use to measure the effectiveness of a marketing campaign?
  • Options: 
    • Conversion Rate, 
    • Bounce Rate, 
    • Click-Through Rate, 
    • All of the above
  • How do you use data to optimize marketing strategies?
  • Options: 
    • A/B Testing, 
    • Analyzing Trends, 
    • Customer Feedback, 
    • All of the above
  • What is the significance of a high bounce rate?
  • Options: 
    • Poor User Experience, 
    • Irrelevant Content, 
    • Slow Page Load Time, 
    • All of the above

‍

Note - Auto reject candidates if scores less than 70% in this section

One way video interview

Recruitment Bullet

Use tools like hirevue, whitecarrot.io to ask candidates pre-recorded questions about their experience and skills.

Recruitment Bullet

Use sample question given in scorecard.

Collect other information 

Recruitment Bullet

Collect data from shortlisted candidates, such as salary expectations and visa status.

Manual candidate profile shortlisting:

Recruitment Bullet

Thoroughly review the CVs of the top scoring candidates from the automated process

Recruitment Bullet

Look for evidence of the required skills, experience, and achievements

Recruitment Bullet

Review the candidate’s portfolio or GitHub repositories to see examples of their work.

Schedule recruiter calls with the candidate

Recruitment Bullet

Use a tool like calendly or whitecarrot to allow candidates to self-schedule calls based on your availability

Recruitment Bullet

Confirm the call details (date, time, dial-in info) with the candidate via email

What questions to ask in the recruiter phone screen?

Recruitment Bullet

 Use scorecard for rating candidates for recruiter

Recruitment Bullet

Sample scorecard : 

Interview Evaluation Criteria
Criteria Sample Question Rating (1-5)
Experience How many years of experience do you have in digital marketing?
Leadership How do you handle conflicts within your team?
Technical Skills How proficient are you in using marketing analytics tools?
Strategic Thinking Describe a successful marketing strategy you developed.
Communication Skills How do you communicate complex ideas to non-technical stakeholders?
Problem-Solving Skills Give an example of a challenging marketing problem you solved.
Cultural Fit Why do you want to work for our company?
Recruitment Bullet

Check for consistency in responses from the candidates.

Recruitment Bullet

Record such scorecards in an ATS like whitecarrot or use google doc

Hiring guide

About {role_name}

Job description

Source and shortlist candidates

Structured interview

Progression and salary